Set Building Portfolio | Cloud9ine Media

Set Building Portfolio | Cloud9ine Media

Pete’s set building portfolio showcases bespoke, story-led environments created for high-end London fashion shoots, retail window displays, and commercial productions. His work highlights the craftsmanship, attention to detail, and creative problem-solving required to build visually striking environments that elevate brand storytelling and enhance commercial campaigns. Each project demonstrates Pete’s ability to transform creative concepts into fully realised spaces, whether for editorial photography, advertising campaigns, or retail installations designed to attract attention and drive engagement.

Specialising in set building for fashion brands, retail teams, and creative agencies, Pete delivers tailored environments that balance creativity with practical functionality. He has collaborated with renowned brands including Chanel, Stella McCartney, COS, Hermès, and many more, creating immersive spaces that reflect each brand’s identity and visual language. His work spans studio-based fashion shoots, large-scale commercial productions, and retail window displays, with every project planned and executed to meet both the creative and logistical requirements of the production. You can explore more of his work through his full creative portfolio or learn more about Pete’s approach to commercial visual production.

Pete’s approach to set building focuses on structure, materials, texture, and spatial design. He carefully considers the composition, lighting, and flow of each environment to ensure that the final build not only looks visually compelling but also functions seamlessly within the production workflow. Whether constructing a luxury fashion editorial set or a high-traffic retail display, he applies meticulous attention to detail, combining technical precision with creative vision. Every set is designed to enhance storytelling, support the creative narrative, and communicate the essence of the brand effectively to the audience.

The portfolio highlights a variety of creative applications, including fashion editorial sets, branded content environments, and retail window installations. Each project demonstrates Pete’s ability to adapt to different scales, styles, and client objectives. From intimate studio builds to expansive window displays, he creates environments that are visually engaging, practical to use, and tailored to the production’s purpose. This versatility ensures that every project delivers maximum impact, whether the goal is to enhance a campaign, showcase a product, or attract customers into a store.

Based in Kent and working extensively across London, Pete supports both local and national clients with flexible set building services. He thrives in fast-paced production environments, adapting to evolving creative briefs and tight schedules without compromising quality. Collaboration is central to his process — he works closely with photographers, stylists, creative directors, art directors, visual merchandisers, and production teams to ensure every detail is considered and every creative objective is achieved. His ability to communicate effectively with multiple stakeholders allows him to deliver complex builds on time, even

under challenging conditions.

Every set is created with purpose, designed to enhance the visual narrative while maintaining functionality and durability. Pete’s builds are not just visually striking; they are engineered to work within the practical constraints of the shoot, from lighting setups and camera angles to movement on set and interaction with talent or products. This combination of creativity and technical skill ensures that each environment supports the production’s goals while remaining adaptable to on-set requirements.

The results speak for themselves. Whether it’s a luxury fashion editorial, a commercial campaign, or a high-profile retail installation, Pete’s set building work elevates the overall visual output, strengthens brand perception, and delivers environments that engage audiences and inspire creativity. Each project reflects his commitment to excellence, from initial concept to final installation, ensuring that every build meets the highest standards of design and execution.

To explore more of his work, view Pete’s full creative portfolio or get in touch to discuss an upcoming project. If you’re planning a fashion shoot, retail installation, or commercial production and need professional set building support, Pete’s expertise ensures your creative vision is brought to life with precision, style, and impact.